Public Relations and Communications Directors

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Entry Reqirements

Honours, Bachelor's degree

Typical Tasks

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures.
  • Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.
  • Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.
  • Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.
  • Develops and reviews the public relations policy and direction of an organisation.

Desired Skills

Monitoring, Writing, Active Listening, Speaking, Critical Thinking, Reading Comprehension, Active Learning, Learning Strategies, Mathematics, Science

Related Courses

You can download our course guide