Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Entry Reqirements

Honours, Bachelor's degree

Typical Tasks

• Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
• Stays abreast of changes in media, readership or viewing figures.
• Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.
• Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.
• Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.
• Develops and reviews the public relations policy and direction of an organisation.

Desired Skills

Monitoring, Writing, Active Listening, Speaking, Critical Thinking, Reading Comprehension, Active Learning, Learning Strategies, Mathematics, Science