Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Entry Reqirements

Honours, Bachelor's degree

Typical Tasks

• Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
• Stays abreast of changes in media, readership or viewing figures and advertising rates.
• Reviews and revises campaign in light of sales figures, surveys, etc..
• Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.
• Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Desired Skills

Monitoring, Writing, Active Listening, Speaking, Critical Thinking, Active Learning, Learning Strategies, Reading Comprehension, Mathematics, Science