Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Entry Reqirements

Level 2 NVQ; GCSE at grades A*-C

Typical Tasks

• Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.
• Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews.
• Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer.
• Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc..

Desired Skills

Active Listening, Speaking, Reading Comprehension, Critical Thinking, Writing, Learning Strategies, Monitoring, Active Learning, Mathematics, Science