Marketing and Sales Directors

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Entry Reqirements

Honours, Bachelor's degree

Typical Tasks

  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.
  • Stays abreast of changes in market trends and advertising rates.
  • Controls the recruitment and training of staff.
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.
  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Desired Skills

Monitoring, Writing, Active Listening, Speaking, Critical Thinking, Active Learning, Learning Strategies, Reading Comprehension, Mathematics, Science

Related Courses

You can download our course guide