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Advertising and Public Relations Directors

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Entry Reqirements

Honours, Bachelor's degree

Typical Tasks

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates.
  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.
  • Conceives advertising campaign to impart the desired product image in an effective and economical way.
  • Defines target group and implements strategy through appropriate media planning work.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Desired Skills

Monitoring, Writing, Active Listening, Speaking, Critical Thinking, Reading Comprehension, Active Learning, Learning Strategies, Mathematics, Science

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