Advertising Accounts Managers and Creative Directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Entry Reqirements

Honours, Bachelor's degree

Typical Tasks

  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates.
  • Reviews and revises campaign in light of sales figures, surveys, etc..
  • Conceives advertising campaign to impart the desired product image in an effective and economical way.
  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Desired Skills

Monitoring, Writing, Active Listening, Speaking, Active Learning, Critical Thinking, Learning Strategies, Reading Comprehension, Mathematics, Science

You can download our course guide